Website Optimization is the process whereby your website is optimized
to appeal to the search engines and therefore improve your position in
Website optimization (or search engine optimization) is one of those terms that isopen to interpretation. It can cover a host of activities, and more recently has beenused to encompass all aspects of what we would call “website marketing”.
"search engine optimization” or "website optimization" is the process whereby yourwebsite is optimized to appeal to the search engines and therefore improve yourposition in organic searches.
“website marketing” is the overall process whereby your website along with off-pageaspects are optimized.