I have come across many SEO who are in the field since last 2 to 3 yrs but they are not conversant with on page, they just stick to Off Page Submission. They make article submission, directory submission, Press Release Submission do social bookmarking and also some time use various blog platforms to publish blog and get back link from them. But I was amazed to see how a person can be an SEO Expert or Analyst without knowing the On Page tricks. Though I admit that Off Page carries the major portion of the Campaign but I must want to inform you that never look down On Page Optimization. In fact the success of a campaign depends upon a proper on page optimization. A Relevant Title Tag, Meta Description, H1, Alt Tag and Content plays a huge role in success or otherwise of a campaign. So newbie’s in the field make sure to learn on page too as in past a single mistake in On Page doesn’t make any harm to the website but now in the world of rising competition make sure a single On Page mistake can ruin your hard work in terms of Off Page Optimization.
So Now I don’t want to elaborate this talk but at the same time I will not leave this topic as only a talk but I am going to share all the On page secrets and necessary steps to be learnt to become a Complete SEO Master One by One and this post is the Start of the same. For the On Page optimization the first step is to be learnt is about FTP and how it is useful. Many out there might be well versed with the FTP i.e. File Transfer Protocol and some of you might be ignorant about the same. FTP is software by which you can connect to any remote server by entering IP address of the server, user name and password. You can have free version of Cute FTP by making an online search and make sure to install the same. Once installed try to connect and you can enter the root folder of the Server where the website is hosted and thus by the way you can find all the pages, folders and database over there.
The right hand side of your software is the path to your desktop PC and the left hand side is the path to your remote server where you have hosted you Website. Up to this step any layman can do but from now you require little care as a single mistake can delete your online page or in case may delete your entire database. So make sure to take back-up of entire hosted website. Now the question arise how I should take the backup. Backup is not other than copying the data to some another location in your local PC or network. This data can be used in case any damage occurs to the hosted online database. Hope up to this steps you have understood what is FTP, how to use them to reach any root folder of any hosted website and taking backup. Hope this much is enough for this post. In the next coming post I will be discussing how to edit the pages and make On page changes which makes each web page SEO friendly.